“Carefree” panty liner was introduced in 1976^[3] (trademark registered on May 27, 1976^[4]) and by the end of 70s captured more than half of the market.^[3] It was promoted as a perfect solution for a “fresh-dressed woman” (tagline “For the fresh-dressed woman” has been developed by SSC&B advertising agency^[5]) for every day use.